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Privacy Policy

Last updated: 31 October 2026

1. Introduction

Antilag Performance (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, request a quotation or enquire about our automotive tuning and vehicle electronics services.

Our website is available at https://antilagperformance.co.uk/.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Business name: Antilag Performance

Business address: The Mt, Heap Brow, Heap, Heywood, Bury BL9 7JW, United Kingdom

Telephone: +44 7712 210202

Website: https://antilagperformance.co.uk/

For personal data processed in connection with our business operations, Antilag Performance is the data controller, unless otherwise stated.

If you have any questions about this Privacy Policy or how we handle your information, please contact us using the details above.

3. Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following information.

Contact and enquiry information

  • Your name.
  • Email address.
  • Telephone number.
  • Information included in contact forms or messages.
  • Details of the service you are interested in.

Vehicle information

When you request a quotation or automotive service, we may collect:

  • Vehicle make and model.
  • Registration number, where provided.
  • Vehicle identification number (VIN), where necessary.
  • Engine and vehicle specifications.
  • Details of existing modifications or faults.
  • Information relevant to diagnostics, coding, remapping or electronic repairs.

Vehicle information may constitute personal data where it can identify an individual directly or indirectly.

Website usage and technical information

Depending on the website features and services enabled, we may collect:

  • IP address.
  • Browser type and device information.
  • Pages visited and interactions with the website.
  • Referral sources.
  • Approximate geographic location derived from technical information.
  • Cookie preferences and related consent records, where applicable.

We do not intentionally request sensitive personal information through our general enquiry forms.

4. How We Collect Personal Information

We may collect personal information when you:

  • Submit a contact form.
  • Request a quotation.
  • Contact us by telephone, email or social media.
  • Arrange or receive automotive services.
  • Provide vehicle details for a technical assessment.
  • Browse our website, where technical logs or permitted analytics technologies are used.

We may also receive information from third parties where you have authorised them to act on your behalf or where doing so is otherwise lawful.

5. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Responding to enquiries and quotation requests.
  • Assessing the suitability of services for your vehicle.
  • Arranging appointments and providing automotive services.
  • Communicating about bookings, quotations and ongoing work.
  • Maintaining appropriate business and service records.
  • Investigating technical or customer service issues.
  • Protecting the security and reliability of our website.
  • Understanding website performance, where analytics are enabled and permitted.
  • Complying with applicable legal and regulatory obligations.

We will not use your personal information for purposes incompatible with those described in this policy without an appropriate legal basis.

6. Our Legal Bases for Processing

Under the UK GDPR, we rely on one or more of the following lawful bases, depending on the circumstances.

Contract

Where processing is necessary to provide a quotation requested by you, arrange a booking or perform a service contract.

Legitimate interests

Where processing is necessary for our legitimate business interests, such as responding to general enquiries, maintaining records, improving customer service and protecting our website, provided those interests are not overridden by your rights and freedoms.

Legal obligation

Where we must process or retain information to comply with applicable legal requirements.

Consent

Where consent is required, including for certain non-essential cookies, analytics technologies or optional marketing communications.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

7. Contact Forms and Quote Requests

When you submit an enquiry or request a quotation, we use the information provided to respond to your request and assess the service you require.

This may include contacting you by telephone or email to clarify vehicle details, provide a quotation or discuss appointment availability.

Enquiry information may be stored within our website’s administration system or other business communication systems, subject to appropriate access controls.

Submitting an enquiry does not automatically subscribe you to marketing communications.

8. Google Analytics and Website Performance

We may use Google Analytics 4 (GA4) to understand how visitors use our website and identify opportunities to improve its performance.

Where enabled, analytics may provide information about website visits, page views, device types, approximate locations and interactions with website content.

Where required by UK law, non-essential analytics cookies and similar technologies will only be activated after you have given valid consent.

We may also use Google Search Console and Rank Math SEO to monitor search visibility, indexing and website performance. These tools do not necessarily require the placement of analytics cookies on visitors’ devices.

For information about Google’s privacy practices, visit Google’s Privacy Policy.

Further information about cookies is available in our Cookie Policy.

9. Cookies and Similar Technologies

Our website may use strictly necessary cookies to support essential functionality, security and basic website operations.

Optional cookies, such as analytics or marketing cookies, may also be used where enabled and where the required consent has been obtained.

You can manage cookies through your browser settings and through our website’s cookie preference controls, where available.

For further details, please read our Cookie Policy.

10. Sharing Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business or provide our services.

These may include:

  • Website hosting and technical support providers.
  • Email and communication service providers.
  • Website analytics providers, where enabled.
  • Professional advisers, where necessary.
  • Public authorities or regulators where disclosure is required by law.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.

We only share information that is reasonably necessary for the relevant purpose.

11. International Data Transfers

Some third-party service providers may process or access personal information outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.

These may include reliance on applicable adequacy regulations or appropriate contractual safeguards, where required.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual and record-keeping requirements.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:

  • General enquiries may be retained for a reasonable period to manage follow-up communications.
  • Service and transaction records may be retained where necessary for accounting, legal or customer service purposes.
  • Technical website logs may be retained for security and operational purposes.
  • Analytics data, where enabled, is subject to the applicable configuration and retention settings.

When personal information is no longer required, we will take reasonable steps to delete or anonymise it securely.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • Secure HTTPS connections.
  • Access controls for website administration.
  • Appropriate account authentication.
  • Software maintenance and security updates.
  • Restricted access to customer enquiries and business records.
  • Appropriate hosting and technical security practices.

Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

14. Your Rights Under UK Data Protection Law

Depending on the circumstances, you may have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Ask us to correct inaccurate or incomplete information.
  • Erasure: Request deletion of personal information in certain circumstances.
  • Restriction: Ask us to restrict certain processing activities.
  • Objection: Object to processing based on legitimate interests in certain circumstances.
  • Data portability: Request certain information in a structured, commonly used and machine-readable format.
  • Withdraw consent: Withdraw consent where processing relies on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the details in Section 2.

We may need to verify your identity before responding to a request.

We will respond within the timeframe required by applicable data protection law, generally within one month, subject to any lawful extension.

15. Complaints and the Information Commissioner’s Office

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and respond.

You also have the right to complain to the UK Information Commissioner’s Office (ICO), the independent regulator for data protection.

Information Commissioner’s Office

Website: https://ico.org.uk/

You do not need to contact us before raising a complaint with the ICO.

16. Children’s Privacy

Our website and automotive services are not specifically directed at children.

We do not knowingly collect personal information from children through our website for marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

17. Third-Party Websites and Social Media

Our website may contain links to third-party websites and social media platforms, including Facebook and Instagram.

These services operate under their own privacy policies and data protection practices.

We encourage you to review the privacy information provided by any third-party website before submitting personal information.

We are not responsible for the privacy practices of websites that we do not control.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our business, website functionality, service providers or applicable legal requirements.

Any updated version will be published on this page, together with a revised “Last updated” date.

We encourage visitors to review this policy periodically.

19. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or want further information about how we process personal information, please contact:

Antilag Performance

The Mt, Heap Brow, Heap, Heywood, Bury BL9 7JW, United Kingdom

Telephone: +44 7712 210202

Website: https://antilagperformance.co.uk/

You may also contact us using the Contact page.